Sunnybrook Hospital

The Task

The goal of the Sunnybrook Foundation was to create a memorable, digitally-led user experience that is uniquely differentiated and conveys donor impact through engaging content that would serve as a showcase of innovation for the hospital.

Sunnybrook Foundation
Design, build and installation of a digital donor wall
Toronto GTA

The Result

Currently, one of the largest digital donor wall installations in Canada, the donor wall is differentiated through design by the creative use of physical shapes and form, as well as the close attention paid to the use of colour and light and how it works in the space. The combination of technology used allows visitors to be passive viewers, or to interact at their own pace using the interactive screens. Mood is achieved through the enhanced, emotion-driven storytelling that The Foundation has complete autonomy to collate, update and edit.