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CIBC - Toronto International Airport

CIBC - Toronto International Airport

Overview
Industry
Corporate
Year
2018
Location
Toronto, ON
Project
CIBC - Toronto International Airport
Client
CIBC

The Brief

CIBC and the Greater Toronto Airport Authority wanted the bank to be unmistakably present throughout Pearson International Airport, not simply as a service provider, but as the defining banking presence for one of Canada’s busiest transit hubs.

The Work

Envision developed the full strategy and designed every touchpoint: a signature airport branch, ATMs distributed across the terminals, customer engagement kiosks, and baggage carousel toppers carrying CIBC’s campaign-specific messaging. Every element was designed to work together as a coherent brand environment rather than a collection of individual fixtures, ensuring CIBC’s presence felt considered and intentional across the entire airport experience.

The Relationship

The airport program is part of a relationship with CIBC spanning more than fifteen years, during which Envision has delivered thousands of fixtures across more than 1,300 retail branches and business offices across Canada.

CIBC branded banking environment at Toronto Pearson Airport, the CIBC Banking Centre header spanning the top of the fixture
CIBC signature airport branch
CIBC ATM and customer engagement kiosk in the terminal
CIBC baggage carousel topper carrying campaign messaging

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